Our Story

Nikki Wilkinson

Founder

I’ve been riding on two wheels as long as I can remember. Starting with dirt bikes as a kid. My first time riding downhill was actually my first time truly mountain biking. Let me tell you, it was not enjoyable, there was fear and there were tears. Somehow after finishing that disastrous day I knew that this was a sport I could love if I was in the right environment, with the right people. I signed up for a women's camp and turns out I was right. By the end of the 3 days it was pure undeniable love. Now, a well-constructed flow trail with big berms is like moving meditation and gives me a sense of power and freedom. I had a hard time finding gear that supported that feeling and got sick of seeing bad ass women in men's pants. As a teenager I joked with my dad about starting a women's motocross brand where nothing was pink, when it kept coming up in my 30's I decided it was time.